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2011-12 Goals & Action Steps

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Goal 1. Transform Education Policy Based on the Expertise of Professional Educators and on the Research of Actual Education Practice and Results.

Promote an understanding among public and political leaders that educators are experts in their profession.

Action: Work with the partners in the Paramount Duty Coalition to enact an aggressive strategic plan to insert the voice of professional educators in the public discussion on education policy.

Responsibility: Paul Rosier
Timeline: July 2011 - June 2012

  • Task: In collaboration with our partners in the Paramount Duty Coalition, develop a common message that focuses on building confidence in the public school system of Washington, develop and place op-eds in selected newspapers, pitch key opinion-leading education reporters to do stories on the Coalition, send targeted news releases and media pitches, develop a common set of talking points for Coalition members to use in local conversations/presentations, and expand the Coalition website.
  • Task: Seek opportunities for the Coalition to speak at major venues attended by opinion leaders and at other organizations conferences.
  • Task: With the Coalition, host luncheons with business leaders and host gubernatorial candidate forums.
  • Task: Upgrade the WASA communications toolkit with national information from AASA, recent state data, and distribute it to districts.

Action: Implement the Focus on Education Week engaging at least 75 percent of school districts to participate.

Responsibility: Paul Rosier/Marilee Jensen/Kristen Jaudon
Timeline: July 2011 - November 19, 2011

  • Task: Provide continuous communication with WASA region leaders and members on the purpose and target audience for the Focus on Education Week.
  • Task: Provide districts with support through the WASA website with information on how districts are implementing their local activities for Focus on Education Week. Provide common talking points to use with districts’ key communicators.
  • Task: Encourage the Paramount Duty Coalition members and other organizations to support the Focus on Education week among their members.

Action: Work with WASA's business partners to engage other business leaders regarding educational policy.

Responsibility: Mack Armstrong
Timeline: September 2011 - July 2012

  • Task: Engage WASA business partners in a proactive discussion of how they can assist the Coalition to get its message across to other business leaders in the state.
  • Task: Encourage WASA business partners to be proactive supporters of the Coalition’s message among other business leaders.

Action: Define the education profession in clear succinct terms.

Responsibility: Paul Rosier
Timeline: September 2012 - December 15, 2012
Task: Create a small, five person work team of WASA members to work with the WASA staff to develop a draft definition.

  • Task: Circulate the draft definition to selected WASA members for review and feedback. Revise draft and send to all WASA members for their review. Present final draft to WASA Board at the February Board meeting.


Goal 2. Invest in the Paramount Duty

Ensure a unified voice among educational partners to hold the legislature accountable for delivering on the state’s paramount duty to provide ample funding for all K–12 children.

Action: Establish clear target levels of “ample” investment of legislature—and publicize and grade “progress” of legislature in new funding.

Responsibility: Dan Steele
Timeline: August 2011 - July 2012 (and into future years)

  • Task: Utilizing information from previous education funding studies (including Full Funding Coalition’s Conley study, WASA’s Ample School Funding Project, Washington Learns, and the Basic Education Task Force), develop a floor for "full funding" of education by the state.
  • Task: Track education budgets adopted by the legislature to determine the progress toward "full funding" and work with Paramount Duty Coalition partners to ensure that information is disseminated broadly.

Action: Develop talking points on Paramount Duty and what "ample" funding means (i.e., what does it cost to educate kids?) and demonstrate the Return on Investment (RTI) in education (such as higher income, lower crime rate, less utilization of government services, etc.).

Responsibility: Dan Steele/Kristen Jaudon
Timeline: August 2011 - July 2012

  • Task: Collaborate with partners in the Paramount Duty Coalition to develop a common set of talking points on the paramount duty and what constitutes the meeting of that duty, as well as articulating why education is not simply another expenditure, but is a wise investment in our state's future.

Action: Build coalition(s) outside of education community (e.g., agriculture, business, realtors, etc.).

Responsibility: Dan Steele/Paul Rosier/Mack Armstrong/John Dekker
Timeline: August 2011 - July 2012

  • Task: Work with Paramount Duty Coalition, other education partners, and non-education partners to reach out to potential allies beyond the education community.


Goal 3. Enhance Leadership Development

Nurture knowledgeable and effective instructional leaders in order to champion academic success for all children by:

  • Delivering professional development for district-level administrators that yields powerful student learning.
  • Empowering districts to identify and adhere to non-negotiable, research-based instructional goals to maximize learning for all.

Action: Engage community and state political and educational leaders with local educational leaders.

Responsibility: Paul Rosier/John Dekker/Mack Armstrong/Dan Steele
Timeframe: July 2011 - June 30, 2012

  • Task: Focus on Education Week.
  • Task: Partner with associations and agencies to engage in dialogue.
  • Task: Plan and deliver conferences with instruction at the core.

Action: Utilize district systems approach to sustain innovation.

Responsibility: Paul Rosier/John Dekker/Mack Armstrong/Dan Steele
Timeframe: July 2011 - June 30, 2012

  • Tasks: Seek to develop data systems demonstrating nexus to professional development training.
  • Task: Support TPEP, Common Core, Innovation Schools, and STEM-type projects -- at district-wide level utilizing ESD, OSPI, and other agencies collaboration.
  • Task: Design conferences and workshops to disseminate innovation in meaningful way.
  • Task: Assign peer mentors and/or coaches where possible, enhancing leadership skills.

Action: Develop strategies to recruit and retain education leaders from underrepresented populations.

Responsibility: Mack Armstrong/John Dekker

Timeframe: July 2011 - June 30, 2012

  • Task: Focus topic as major effort of association.
  • Task: Engage other associations, agencies, and institutions of higher education to refine viable plan and implementation of efforts.


Goal 4.   Promote Collaboration

Engage a broad spectrum of stakeholders by:

  • Mobilizing a united coalition of partners inside and outside of education to ensure an equitable and rigorous education for all children.
  • Facilitating collaboration among the 295 diverse district school leaders and WASA partners to forge a unified voice on the value of quality public education.

Action: Seek to build collaborative relations outside the education community.

Responsibility: Paul Rosier/Dan Steele/Mack Armstrong/John Dekker
Timeline: June 2011 - July 2012

  • Task: Follow up on the Paramount Duty Coalition's work to seek non-education stakeholders with common shared values and commitment to education and build relationships with them.
  • Task: Work with the ESDs to assist them in building collaboration among school districts around common needs such as the emerging teacher and principal evaluation system implementation.
  • Task: Integrate the other tasks identified in this implementation plan that support increased collaboration among school districts, educational organizations, non-education stakeholders, and business and opinion leaders.

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