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2010-11 Goals & Strategies


1. Re-professionalize the Field of Education.

Promote understanding among the public and political leaders that education is an expert profession like law, medicine, and science.

Action Plan
  • Craft a courageous message.
  • Commandeer the podium.
  • Advocate for state and national education policies that are research-based and reflect best practices for student achievement.
  • Create “Do You Know?” video regarding education in Washington State.
  • Ensure that our practice matches our message.
  • Advocate for accountability measures that are valid and sensible.
  • Reframe the message by telling our stories; connect the heart/emotion/audience with the message through real student stories.
  • Take a stand and develop unified talking points.
  • Identify target audiences then strategize and personalize the message.
  • Engage a professional campaign strategist.
  • Upgrade the WASA toolkit and develop a communication toolkit.
  • Provide a timely response to inaccurate public information or media statements.

2. Secure Ample Funding.

Create a unified voice among educational partners to demand that the legislature be accountable for delivering on the state’s “paramount duty” to provide ample funding for K–12 children.

Action Plan
  • Demand implementation of the King County Superior Court findings in McCleary vs. State of Washington.
  • Champion the work of the Quality Education Council and implement its recommendations.
  • Invite legislators to visit or co-teach in our most challenged schools; promote a “Take your legislator to class day.”
  • Support the Network for Excellence in Washington Schools (NEWS) through funding and communication as the McCleary case moves forward.
  • Restart the political action committee (PAC).
  • Define and establish an understanding of “ample” among WASA members.

3. Enhance Leadership Development.

Champion academic success for all children by nurturing knowledgeable and effective instructional leaders by:

  • Delivering professional development for district-level administrators that yields powerful student learning.
  • Empowering districts to identify and adhere to non-negotiable, research-based instructional goals to maximize learning for all.
Action Plan
  • Engage in state process to revise professional evaluation procedures for teachers and principals.
  • Deliver professional development through regional and state workshops.
  • Provide focused, job-alike training for central office administrators.
  • Empower new leaders in each component through intentional, focused training.
  • Facilitate opportunities for WASA leaders to share successful instructional and assessment strategies to develop student success.
  • Expand Washington State Leadership Academy with a new foundation of lateral and vertical teams of practitioners among districts across regions. Learning with and among ourselves is key.

4. Promote Collaboration.

Engage a broad spectrum of stakeholders by:

  • Mobilizing a united coalition of partners to ensure an equitable and rigorous education for all children.
  • Facilitate collaboration among the 295 diverse district school leaders and WASA partners to forge a unified voice regarding quality public education.
Action Plan
  • Develop common ESD agenda items at regional WASA level across the state.
  • Engage in a shared book study across the state (see Leadership Development).
  • Foster a shift of mind that encourages the perspective that collaboration is not about sharing, but about learning.
  • Strengthen inter-district communication.
  • Identify a few statewide key issues for sharing, learning, and discussion, such as levy lid increase, Race to the Top, and levy equalization.
  • Identify external and internal priority stakeholders.
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